![]() These squads also tended to be written to have a bit of personality, based on the cards that they had on the back of the boxes, or the guidebooks you could buy and the maybe-sometimes-eventually-expressed-in-a-comic way that the show did to express character. It was a really neat marketing gimmick, where you could Consume Products in a way with both a targeted list, and a reward for achieving all parts of that list. We’ve talked about them in the past, when I talked about the Protectobots and the Stunticons, where you could collect a set that was a squad which had its own internal dynamic, leaders and friends and followers. It feature live action (with the giant still in the distance), animation and a Green Giant doll.In The Transformers, the very serious advertising campaign about alien robots that transform into cars, planes, dinosaurs, two boomboxes (ask your parents), a vending machine and an enormous twelve-meter tall microscope, there are collections of toy robots that can be stuck together into single bigger toy robots. Take a look at this early-1960s Green Giant commercial. It looks like he will be presiding over the Jolly Green Giant Valley for years to come. Advertising Age magazine ranked him as the third most recognizable advertising character of the 20th century, behind only Ronald McDonald and the Marlboro Man. The Jolly Green Giant is one of the most recognized advertising icons of all time. There is even a 55-foot fiberglass statue of the Jolly Green Giant, erected in 1979, presiding over his birthplace in Blue Earth, Minnesota! Throughout the years, the Giant has always been popular with the public, and merchandise has been available since the beginning of his career. ![]() In advertising, he is curious, enthusiastic and well-taught by the Giant. He helps the Giant tend to the valley and was created to represent the voice of the consumer. In 1973 the Sprout character was introduced as an apprentice to the Green Giant. ![]() The Green Giant and Sprout (source: Green Giant) The Green Giant character became so popular that the Minnesota Canning Company changed its name to Green Giant Company in 1950. Burnett gave the Giant a smile and a friendly demeanor to preside over the Jolly Green Giant Valley. This was the year that Leo Burnett, a young advertiser, was hired to make the Giant more appealing to the public. The Giant continued to evolve into a friendlier version, but it was not until 1935 that he developed his trademark appearance. The Green Giant went through more changes, and the next year he appeared as a completely green man wearing a tunic made of leaves. He wore a bearskin, did not look friendly, and wasn’t even green! His first advertising appearance was in 1928, and he looked like a cave man carrying a very large pea pod. The first Green Giant was inspired by the book, Grimm’s Fairy Tales. ![]() The canning company applied for a trademark for the new pea, which was to be called the “Green Giant.” It was during this process that the Green Giant character was created. These peas were much larger than the ones grown in America, and were very flavorful. That year, the company introduced to a new variety of pea in Europe. Born in 1925, the Jolly Green Giant represents The Minnesota Valley Canning Company.
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